Emotions about sustainable laundry
We asked consumers to map their emotions about a new format of environment-friendly laundry detergent. The results helped to improve the product and make it ready for a global launch.
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Accelerating diversity & inclusivity
How do you improve diversity and inclusivity within an organization in a sensitive but effective way? Our Tinytask program broke down barriers and started conversations.
600
R&D employees joined
6 days
duration of program
What was the challenge?
Based on an internal survey, the Henkel R&D Diversity & Inclusion team had identified a number of areas for improvement in terms of diversity and inclusivity within the organization. But how do you tackle such a sensitive subject?
What did we do?
We have translated these areas of opportunity into a tailor-made Tinytask program of 6 days.
Each R&D team member received a colorful and inspirational card which gave them a small, fun, but challenging task to do every day – either alone or with a colleague. We also stimulated participants to exchange their favorite tasks with colleagues by handing out different versions. The tasks covered 4 topics: Celebrate & Reward, Open-up & Respect, Wellbeing and Mindset. All topics helped to promote teamwork, creativity and personal well-being, as well as stimulate internal discussion.
Illustrations made by Levi Jacobs.
What was the impact for the client?
In total 600 Tinytask cards were handed out to R&D employees across the world. The Tinytask helped to promote diversity and inclusion in a simple and fun way.
It brings a smile on many faces and interesting conversations.
– Dannielle Borger
Global Head of Packaging Sustainability Laundry & Home Care
Tinytask
The method we used for this project
A 30-day program that helps people take small steps towards big growth.
Other projects
We work for diverse clients: from multinational companies to local partners
Making behavior change actionable
An important part of Danone’s mission is to help people adopt healthier lifestyles. How do you make this aim actionable? We created a hands-on behavior change method and toolset that is now used worldwide.
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