Consumer insights
Go way beyond traditional market research to dig out people’s emotions, automatic behavior, and deep needs.
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research design
This is what we are about
It all starts with emotions
Our science-based approach captures people’s emotions to reveal their deepest needs and the motives behind their behavior. Our team of designers turns these insights into exciting and effective solutions.
Let’s team up to:
- Identify the fundamental needs of your target group
- Create unforgettable customer experiences by mapping their emotional journey
- Nudge people to healthier or more sustainable behavior
- Implement our scientific principles to become a human-centric organization
Services
How can emotions create better products and services?
Behavioral design
We use behavioral science to design interventions that nudge people to healthier and more sustainable behavior.
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Customer journeys
Create a customer journey that cuts through the noise to reveal where pain points – as well as new opportunities – really lie.
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Projects
From consumer products to healthcare services to local or national governments, we work with clients on projects that enhance user wellbeing and happiness to achieve particular goals.
Redesigning a city’s service line
Rotterdam City Council’s service line is called over a million times a year by people from very different backgrounds with a wide variety of enquiries. We mapped their needs and redesigned the options menu. The result: Improved ratings and doubled efficiency.
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The impact of chronic disease on families
Kidney disease is especially tough for kids – and for their parents. Our research revealed how best to meet their emotional needs and made them feel like heroes.
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Domains
Find out how our work has made a particularly significant impact in several spheres.
Improving patient adherence
Life saving solutions don’t have to be complicated
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Prioritizing citizens’ happiness
The science of making people happy
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Making innovation work in consumer products
Why is the failure rate for new products so high?
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Dive deeper: Knowledge center
Learn more about our tools, methodologies and latest research insights with backgrounders, white papers and more.
Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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Emotion mapping
Get insights into the complete user journey of your product or service. Using our proprietary app, users report their intuitive experiences and emotions right ‘in the moment.’
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Fundamental needs
A typology of the things that every person in the world pursues.
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The studio
As a spin-off from the world-leading design research department of Delft University of Technology, we bring the scientific understanding of emotion to the world of product innovation.
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