Consumer insights
Go way beyond traditional market research to dig out people’s emotions, automatic behavior, and deep needs.
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Our science-based approach captures people’s emotions to reveal their deepest needs and the motives behind their behavior. Our team of designers turns these insights into exciting and effective solutions.
Let’s team up to:
How can emotions create better products and services?
Go way beyond traditional market research to dig out people’s emotions, automatic behavior, and deep needs.
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We use behavioral science to design interventions that nudge people to healthier and more sustainable behavior.
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Create a customer journey that cuts through the noise to reveal where pain points – as well as new opportunities – really lie.
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From consumer products to healthcare services to local or national governments, we work with clients on projects that enhance user wellbeing and happiness to achieve particular goals.
Rotterdam City Council’s service line is called over a million times a year by people from very different backgrounds with a wide variety of enquiries. We mapped their needs and redesigned the options menu. The result: Improved ratings and doubled efficiency.
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Kidney disease is especially tough for kids – and for their parents. Our research revealed how best to meet their emotional needs and made them feel like heroes.
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Find out how our work has made a particularly significant impact in several spheres.
Life saving solutions don’t have to be complicated
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The science of making people happy
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Why is the failure rate for new products so high?
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Learn more about our tools, methodologies and latest research insights with backgrounders, white papers and more.
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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Get insights into the complete user journey of your product or service. Using our proprietary app, users report their intuitive experiences and emotions right ‘in the moment.’
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A typology of the things that every person in the world pursues.
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As a spin-off from the world-leading design research department of Delft University of Technology, we bring the scientific understanding of emotion to the world of product innovation.
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