We have developed our training program over two decades of teaching university and industry professionals. The training combines the latest scientific insights with our own best-practice experience. The core of the methodology is to show how empathy and creativity can be combined with theory and systematic thinking to create breakthrough innovation. We apply our teaching expertise to make every training course an engaging mix of in-depth theory, concrete examples, and hands-on exercises.

Based on your needs and interests, we can offer anything from a half-hour lecture to a two-week master class. We do training sessions for every discipline involved in product innovation, including design, customer insight, R&D, marketing, and business strategy. We always customize the training to the interests and prior knowledge of the participants. And we frequently include training in our research and process innovation projects, to fully involve stakeholders in the process and to maximize the adoption of the project results.