Positive behavior change framework

A framework of multiple behavior change strategies adapted to your specific needs.

Behavior

There is an increasing demand to find ways to live and work together that are inclusive, increase people’s well-being, and are sustainable for the planet. Changing behavior, however, is not easy. Behaviors are deeply embedded into people’s lives, and connected to their beliefs, desires, and social activities. This means that we need to get deep insights into all these factors to fully understand how the behavior is shaped and supported.

With the right toolkit, we can systematically uncover why people behave as they do, and what the best opportunities are to change their behavior.

Positive Behavior Change Framework tool

But it can be done. With the right toolkit, we can systematically uncover why people behave as they do, and what the best opportunities are to change their behavior.

Our Positive Behavior Change Framework tool has become indispensable in helping people to become aware, and to give them the means and motivation to change their behavior.

This starts and ends with people: it is crucial to take a human-centered approach that does justice to the dreams, motivations, and practices of real people.

Over the past years we have conducted a thorough review of the leading behavior change models and approaches, to create a set of strategies that are hands-on and proven to work.

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