A new approach to sensory design
How do organizations successfully navigate growing amounts of data to guide their decisions? We took a novel approach: we designed a card game that lets teams creatively explore and combine insights.
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With the right toolkit, we can systematically uncover why people behave as they do, and what the best opportunities are to change their behavior.
Positive Behavior Change Framework tool
But it can be done. With the right toolkit, we can systematically uncover why people behave as they do, and what the best opportunities are to change their behavior.
Our Positive Behavior Change Framework tool has become indispensable in helping people to become aware, and to give them the means and motivation to change their behavior.
This starts and ends with people: it is crucial to take a human-centered approach that does justice to the dreams, motivations, and practices of real people.
Over the past years we have conducted a thorough review of the leading behavior change models and approaches, to create a set of strategies that are hands-on and proven to work.
Case studies for Positive Behavior Change Framework
Making behavior change actionable
An important part of Danone’s mission is to help people adopt healthier lifestyles. How do you make this aim actionable? We created a hands-on behavior change method and toolset that is now used worldwide.
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