Beyond Maslow’s pyramid
Introducing a typology of thirteen fundamental needs.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Leveraging consumer dilemmas
Consumer dilemmas as a creative driver for innovation.
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The creation of Tinytask
Your daily dose of happiness.
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The story table
Meet your fellow citizens at the City Shop.
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User needs sprints
By uncovering people’s unconscious needs about a product or context we create an opportunity roadmap for innovation.
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Online consumer panel
An online platform where consumers do assignments and have moderated conversations with each other. This gives you direct insight into the way people talk and think about your product.
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