Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Fundamental needs
A typology of the things that every person in the world pursues.
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Making innovation work in consumer products
Why is the failure rate for new products so high?
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Fundamental needs in the city
Connecting soft values and hard data in an interactive map.
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Beyond Maslow’s pyramid
Introducing a typology of thirteen fundamental needs.
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Leveraging consumer dilemmas
Consumer dilemmas as a creative driver for innovation.
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