ourknowledge

Dive a bit deeper into what we do and how we do it.

Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.

Beyond Maslow’s pyramid

Introducing a typology of thirteen fundamental needs.

How can you use emotion as a strategy in product design?

Consumer dilemmas as a creative driver for innovation.

A relaxing ritual for children.

Designing for the care-free emotional eating.

Your daily dose of happiness.

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