Emotion mapping
Get insights into the complete user journey of your product or service. Using our proprietary app, users report their intuitive experiences and emotions right ‘in the moment.’
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Emotion measurement
Putting feelings to work
Want to know what people really think about your product or service? Then you have to measure their emotions. They are more nuanced than just positive and negative – so we have developed a scientifically validated set of indicators that provide a complete representation of the human emotion repertoire. Using just seven positive and seven negative emotions, you get a high-resolution picture of how people feel about your product or service.
Five reasons why emotions are crucial for R&D
- People experience thousands of emotions every day. Many of them are forgotten if not measured, but each of them has a meaning.
- Emotions are a universal language. People around the world have the same experience, expression and interpretation of emotions.
- Emotions are easy to identify. If you give people the right questions and tools, they find it easy to report their emotions.
- Emotions have a one-to-one relationship to deep needs and values. By measuring emotions you access what people find most important.
- Emotions direct conscious and automatic behavior. When an interaction evokes positive emotions, people want to repeat it over and over again, even if they’re not directly aware of why.
Emotion measurement techniques give data a soul!
Every emotion is a customer insight
We use our emotion measurement techniques in both qualitative and quantitative research. Qualitatively, they help to structure insights and pinpoint what people find most important. Quantitatively, they add color and humanity to insights – it gives the data a soul! Imagine how useful this is for all sorts of marketing challenges:
- Market assessment – Measure how people feel about your current or competitors’ products
- Prototyping – Measure how people react to your prototypes and how you can improve them
- A/B testing – Find out which version of your product evokes the most desirable emotions
- Validation – Determine whether your product ticks all the boxes before you embark on a costly launch
Methods used for emotion measurement
Premo
A validated emotion measurement tool that gives insights into people’s nuanced feelings towards products, services, or any other stimulus.
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Emotion typology
An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
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Case studies using emotion measurement
The impact of chronic disease on families
Kidney disease is especially tough for kids – and for their parents. Our research revealed how best to meet their emotional needs and made them feel like heroes.
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Putting humans first for city services
How can a metropolis like Rotterdam improve its services and make the wellbeing of citizens its central goal? Together with people of the municipality, we set up a collaborative lab to find the answers.
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