We presented a new vision for the news. It was about two things: using form and decor to distinguish news items, and the new role of the newsreader. In the old format, the newsreader sat in the middle, introducing each news item on a screen in the same way. In the new news, the credo became ‘form follows content’. The newscaster stood and walked, and could use the new, huge screen in a variety of ways. A political event, a bomb attack or a museum opening are completely different events, each requiring a different form of presentation. In this vision, the newscaster became a travel guide: still an objective expert, but someone who takes you by the hand to show you, instead of a teacher who tells you about it.