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Dive a bit deeper into what we do and how we do it.

Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.

Making innovation work in consumer products

Why is the failure rate for new products so high?

How can you use emotion as a strategy in product design?

Consumer dilemmas as a creative driver for innovation.

Aristotle as inspiration for an activity tracker.

A study into the well-being paradox of phones.

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