Beyond Maslow’s pyramid
Introducing a typology of thirteen fundamental needs.
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Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Introducing a typology of thirteen fundamental needs.
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How can you use emotion as a strategy in product design?
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Consumer dilemmas as a creative driver for innovation.
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A relaxing ritual for children.
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Designing for the care-free emotional eating.
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We interview people and visually map out their complete experience journey. This works great to capture user journeys that unfold over a longer period, such as patient journeys or long-term service journeys.
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