Measuring emotion
Development and application of an instrument to measure emotional responses to products.
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Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Development and application of an instrument to measure emotional responses to products.
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Introducing a typology of thirteen fundamental needs.
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How can you use emotion as a strategy in product design?
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Consumer dilemmas as a creative driver for innovation.
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A relaxing ritual for children.
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Designing for the care-free emotional eating.
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