ourknowledge

Dive a bit deeper into what we do and how we do it.

Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.

The importance of micro-emotions

How the biggest impact can be made through measuring emotions during the smallest moments.

Why is the failure rate for new products so high?

Connecting soft values and hard data in an interactive map.

Development and application of an instrument to measure emotional responses to products.

Introducing a typology of thirteen fundamental needs.

How can you use emotion as a strategy in product design?

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