Emotion typology
An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
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An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
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What is the emotional impact you want your brand or product to have? Based on your vision and strategy, we co-create an effective emotion profile.
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Why is the failure rate for new products so high?
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Life saving solutions don’t have to be complicated.
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Connecting soft values and hard data in an interactive map.
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Introducing a typology of thirteen fundamental needs.
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