Emotion typology
An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
Read more
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
Read more
What is the emotional impact you want your brand or product to have? Based on your vision and strategy, we co-create an effective emotion profile.
Read more
How the biggest impact can be made through measuring emotions during the smallest moments.
Read more
Why is the failure rate for new products so high?
Read more
Connecting soft values and hard data in an interactive map.
Read more
Development and application of an instrument to measure emotional responses to products.
Read more