Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Premo
A validated emotion measurement tool that gives insights into people’s nuanced feelings towards products, services, or any other stimulus.
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Making innovation work in consumer products
Why is the failure rate for new products so high?
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Improving patient adherence
Life saving solutions don’t have to be complicated.
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Prioritizing citizens’ happiness
The science of making people happy.
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The creation of Tinytask
Your daily dose of happiness.
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