Leveraging consumer dilemmas
Consumer dilemmas as a creative driver for innovation.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Journey to your future self
Aristotle as inspiration for an activity tracker.
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Me and my smartphone
A study into the well-being paradox of phones.
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Co-creation workshops
We organize one or more creative workshops with your team to identify opportunities, ideate new solutions, and create strategic roadmaps.
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In-home customer journey
We interview people and visually map out their complete experience journey. This works great to capture user journeys that unfold over a longer period, such as patient journeys or long-term service journeys.
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User needs sprints
By uncovering people’s unconscious needs about a product or context we create an opportunity roadmap for innovation.
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