ourknowledge

Dive a bit deeper into what we do and how we do it.

Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.

Making innovation work in consumer products

Why is the failure rate for new products so high?

Life saving solutions don’t have to be complicated.

The science of making people happy.

Connecting soft values and hard data in an interactive map.

Development and application of an instrument to measure emotional responses to products.

Introducing a typology of thirteen fundamental needs.

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