Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Fundamental needs
A typology of the things that every person in the world pursues.
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Premo
A validated emotion measurement tool that gives insights into people’s nuanced feelings towards products, services, or any other stimulus.
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The importance of micro-emotions
How the biggest impact can be made through measuring emotions during the smallest moments.
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Making innovation work in consumer products
Why is the failure rate for new products so high?
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Improving patient adherence
Life saving solutions don’t have to be complicated.
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