Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
Read more
ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Premo
A validated emotion measurement tool that gives insights into people’s nuanced feelings towards products, services, or any other stimulus.
Read more
The importance of micro-emotions
How the biggest impact can be made through measuring emotions during the smallest moments.
Read more
Fundamental needs in the city
Connecting soft values and hard data in an interactive map.
Read more
Measuring emotion
Development and application of an instrument to measure emotional responses to products.
Read more
Beyond Maslow’s pyramid
Introducing a typology of thirteen fundamental needs.
Read more
