Dr. Steven Fokkinga

Partner / Researcher


Steven Fokkinga is co-founder and Managing Partner of Emotion Studio. He holds a PhD (Cum Laude) on strategies for emotion-driven design & innovation. Steven has broad experience with industry projects that connect the deeper understanding of psychological models to the reality of product development.

Having led numerous innovation projects in The Netherlands and internationally, his expertise includes emotion measurement, design thinking, strategic innovation, and digital transformation. He regularly speaks and teaches on these topics at events around the world. In his academic research, Steven focuses on several foundational topics, including emotional richness and differentiation, fundamental needs, and behavior change.