It all starts with emotions

Our science-based approach captures people’s emotions to reveal their deepest needs and the motives behind their behavior. Our team of designers turns these insights into exciting and effective solutions.

Let’s team up to:

  • Identify the fundamental needs of your target group
  • Create unforgettable customer experiences by mapping their emotional journey
  • Nudge people to healthier or more sustainable behavior
  • Implement our scientific principles to become a human-centric organization


From consumer products to healthcare services to local or national governments, we work with clients on projects that enhance user wellbeing and happiness to achieve particular goals.

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Find out how our work has made a particularly significant impact in several spheres.

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Dive deeper: Knowledge center

Learn more about our tools, methodologies and latest research insights with backgrounders, white papers and more.

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The studio

As a spin-off from the world-leading design research department of Delft University of Technology, we bring the scientific understanding of emotion to the world of product innovation.

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