Deep user needs
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
A validated approach in which we uncover people’s unconscious needs about a product or context. The end result? An opportunity roadmap for innovation.
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A validated emotion measurement tool that gives insights into people’s nuanced feelings towards products, services, or any other stimulus.
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Why is the failure rate for new products so high?
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How can you use emotion as a strategy in product design?
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Consumer dilemmas as a creative driver for innovation.
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Aristotle as inspiration for an activity tracker.
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