Beyond Maslow’s pyramid
Introducing a typology of thirteen fundamental needs.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Leveraging consumer dilemmas
Consumer dilemmas as a creative driver for innovation.
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The creation of Tinytask
Your daily dose of happiness.
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The story table
Meet your fellow citizens at the City Shop.
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Co-creation workshops
We organize one or more creative workshops with your team to identify opportunities, ideate new solutions, and create strategic roadmaps.
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In-home customer journey
We interview people and visually map out their complete experience journey. This works great to capture user journeys that unfold over a longer period, such as patient journeys or long-term service journeys.
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