Emotion typology
An extensive library of the properties, expression, and causes of 60 discrete emotions. The library is an incredibly detailed tool to analyze and create emotional experiences.
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ourknowledge
Dive a bit deeper into what we do and how we do it.
Find out more about our methods as well as the theory behind our practice from our archive of blogs, article and white papers.
Emotional fingerprint
What is the emotional impact you want your brand or product to have? Based on your vision and strategy, we co-create an effective emotion profile.
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The importance of micro-emotions
How the biggest impact can be made through measuring emotions during the smallest moments.
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Making innovation work in consumer products
Why is the failure rate for new products so high?
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Improving patient adherence
Life saving solutions don’t have to be complicated.
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Prioritizing citizens’ happiness
The science of making people happy.
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